New Media Notes

notes on news, advertising and social media shared by ben smith

Archive for the ‘Web Strategy’ Category

Where Newspapers Are Thriving

Posted by benasmith on August 27, 2008

Germany’s papers are doing fine despite the ad flight to the web. What’s their secret?

Interesting story, forward thinking that lead to great results, and a nice positive read compared to the usual doom and gloom here in the States.


Posted in Advertising, Newspapers, Web Strategy | Leave a Comment »

A Complete List of the Many Forms of Web Marketing

Posted by benasmith on August 12, 2008

A comprehensive document categorizing and summarizing all the tools and tactics available for corporate web strategy.

A great resource for anyone planning or reviewing their corporate web strategy. You’ll obviously have identified your objectives and developed your plan before you start getting down to details of tools and tactics. But when you do get to that stage, this is a great check list for helping select the right tools and tactics for effective implementation of your plan.

Posted in Web Strategy, Web Tools | Leave a Comment »

A few links to get going

Posted by benasmith on August 12, 2008

To start things off, just sharing links to a few websites I’ve found to be good resources: – Everything social media – Great in-depth blog on web strategy, full of very thoroughly presented ideas and information – The evolution of media, great blog with a focus on news media – Great site for anyone involved with community newspapers – Extensive directory of corporations and organizations with active Twitter feeds, fully categorized – Directory of individual Twitter users, sorted by areas of professional or personal interest, and some by geographic location – Great site for anyone needing creative inspiration

Posted in Community News, Newspapers, Publishing, Social Media, Twitter, Web Strategy | Leave a Comment »