New Media Notes

notes on news, advertising and social media shared by ben smith

Archive for the ‘Twitter’ Category

Using Twitter as Your Focus Group

Posted by benasmith on January 1, 2009

Nice example of Twitter being used by an agency to research and react to consumer response to a clients products. Great results for the clients as a direct consequence.


Posted in Market Research, Twitter | Leave a Comment »

Twitter Traffic Explosion: Who’s behind it all?

Posted by benasmith on November 18, 2008

Some very interesting research on Twitter usage and user demographics. Twitter really has a powerful online presence and can’t be ignored by any of us in the news or media industry, or many other business categories.

Posted in Social Media, Twitter | Leave a Comment »

50 Ideas on Using Twitter for Business

Posted by benasmith on October 4, 2008

Twitter is perhaps still one of the newest and evolving social media trends. I’m personally a huge advocate. I see many exciting opportunities for a business to use Twitter, both for internal and external communication. Unfortunately there are many naysayers who dismiss Twitter as a novelty, as a waste of time, and maintain the view that Twitter and other social media tools really don’t have any direct benefit to businesses.

This is a great blog by Chris Brogan, “50 Ideas on Using Twitter for Business”. The blog offers some great thoughts for anyone considering the merits of Twitter for their business, and includes specific sections on “Negatives People Will Throw At You” and “Some Positives to Throw Back”.

Posted in Social Media, Twitter | Leave a Comment »

Newspapers That Twitter

Posted by benasmith on September 14, 2008

Comprehensive list of nearly 400 newspaper Twitter accounts, plus analysis of increase or decrease in followers and how each newspaper posts updates.

Posted in Newspapers, Twitter | Leave a Comment »

Twitter: Surprise Star of RNC Coverage

Posted by benasmith on September 9, 2008

Taking advantage of Twitter to provide very different and in-depth coverage of the Republican National Convention – “journalism conducted via social media”.

Posted in Breaking News, News, Twitter | Leave a Comment »

Brave New World of Digital Intimacy

Posted by benasmith on September 6, 2008

Great social media article in the New York Times Magazine. Focus of the article is specifically on the “snippets” of information shared through the Facebook and Twitter news feed and status updates. Also interesting discussion of what social scientists describe as “ambient awareness”.

Posted in Facebook, Social Media, Twitter | Leave a Comment »

Chicago Tribune Breaks News with Twitter Posse

Posted by benasmith on August 14, 2008

Great example of a major newspaper using social media, specifically Twitter. In this instance their ongoing interaction with the public via Twitter directly lead to the very rapid posting of breaking news on their website. Thanks to Twitter they were able to break the story rapidly while the public were still anxious to find out what was happening with the particular situation. In turn a link to the breaking news story itself made the rounds on Twitter and generated several thousand page views on the newspapers site within a couple of hours of the story being posted.

Great to see such forward thinking by the newspaper, using social media to interact with the public, to gather news, and to drive traffic back to their website.

Posted in Breaking News, News, Twitter | Leave a Comment »

A few links to get going

Posted by benasmith on August 12, 2008

To start things off, just sharing links to a few websites I’ve found to be good resources: – Everything social media – Great in-depth blog on web strategy, full of very thoroughly presented ideas and information – The evolution of media, great blog with a focus on news media – Great site for anyone involved with community newspapers – Extensive directory of corporations and organizations with active Twitter feeds, fully categorized – Directory of individual Twitter users, sorted by areas of professional or personal interest, and some by geographic location – Great site for anyone needing creative inspiration

Posted in Community News, Newspapers, Publishing, Social Media, Twitter, Web Strategy | Leave a Comment »