New Media Notes

notes on news, advertising and social media shared by ben smith

Archive for the ‘Television’ Category

Growing Significance of Social Networks

Posted by benasmith on November 23, 2008

Short but interesting article in the November 10 2008, Advertising Age giving some statistics on social media usage. Focus of the article is how social networks are impacting TV viewership, which of course has implications for advertising dollars.

According to research by Magid Advisors:

More than 38% of all 12 to 64 year olds online in the US indicate they regularly use social networks.

And it’s not just the younger population using them.

One third of women ages 35 to 44, for example, report they regularly use social networking sites.

With all the time spent on social networking sites, time spent on other activities is being reduced.

Over 25% of those using social networking sites stated specifically that it was their TV viewing habits that were being cannibalized.

This is another example of the growing impact of social networks and something the television networks, and all other “traditional” media, need to be very aware of. Ignore social media at your peril.

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Posted in Newspapers, Online, Online Revenue, Social Media, Television | Leave a Comment »