New Media Notes

notes on news, advertising and social media shared by ben smith

Archive for the ‘Online Revenue’ Category

Social Media Ad Spending

Posted by benasmith on December 21, 2008

Short but interesting blog from Razorfish reporting solid growth on social media ad spending in 2008. Combined spending on MySpace and Facebook was up 32% Q2 over Q1. Q3 was up an additional 22%.

http://tinyurl.com/47kzrj

Posted in Online Revenue, Social Media | Leave a Comment »

Growing Significance of Social Networks

Posted by benasmith on November 23, 2008

Short but interesting article in the November 10 2008, Advertising Age giving some statistics on social media usage. Focus of the article is how social networks are impacting TV viewership, which of course has implications for advertising dollars.

According to research by Magid Advisors:

More than 38% of all 12 to 64 year olds online in the US indicate they regularly use social networks.

And it’s not just the younger population using them.

One third of women ages 35 to 44, for example, report they regularly use social networking sites.

With all the time spent on social networking sites, time spent on other activities is being reduced.

Over 25% of those using social networking sites stated specifically that it was their TV viewing habits that were being cannibalized.

This is another example of the growing impact of social networks and something the television networks, and all other “traditional” media, need to be very aware of. Ignore social media at your peril.

Posted in Newspapers, Online, Online Revenue, Social Media, Television | Leave a Comment »

Making Social Networks Profitable

Posted by benasmith on October 12, 2008

Interesting article in Business Week about a new patent-pending technology from Google for ranking the most influential people on social networking sites such as MySpace or Facebook. If the technology works it could be a tremendous ad revenue opportunity for social networking sites, with entirely new opportunities for much more effective targetted ad campaigns…. at a sizeable premium of course.

http://tinyurl.com/3m4fsy

Posted in Google, Online Revenue, Social Media | Leave a Comment »

A No-Paper Newspaper

Posted by benasmith on September 14, 2008

Interesting take on the future of e-newspapers: paid vs free content; e-readers vs websites.

http://tinyurl.com/55yzem

Posted in Newspapers, Online Revenue | Leave a Comment »

Ten Ways That Ad Sales People Can Save Newspapers

Posted by benasmith on September 5, 2008

In some ways I think the title of this blog is a little misleading. It’s really a blog concerning revenue opportunities on newspaper websites. It doesnt address print itself, and contrary to what many people think there are still plenty of print revenue opportunities for those newspapers with a strong product and the ability to forward think and get creative.

Also a couple of online opportunities I believe should really have been included but weren’t mentioned. First, local directories / “business hubs” such as Lawrence Marketplace. Make sure the site is of genuine value by being pro-active in getting every business in the particular market on the site with a free listing. And make sure that listing contains a decent, useful, amount of information. Offer businesses the opportunity for paid upgrades, but get them on their first with a decent free listing that makes people actually want to use the site as opposed to going to a typical yellow pages type site. Second, opt-in email services – advertisers paying to be part of daily, weekly or even monthly email newsletter to readers that opt-in to receive local offers. Give readers good reason to opt-in by providing local offers and content that’s of value. And give them opportunities to opt-in at any time they are interacting with the paper – part of the subscription process, an additional check box in reader contests or promotions. Give readers local offers and information that isn’t perceived as spam. Give them something of genuine value. My personal experience has been a very favorable opt-in rate. To make life even easier use a third party service such as Constant Contact to manage email lists and provide very easy to use email templates.

Having said that, this is still a good list of ten basic principles every newspaper should follow in generating online revenue:

http://tinyurl.com/5vojla

Posted in Email, Newspapers, Online Revenue | Leave a Comment »