New Media Notes

notes on news, advertising and social media shared by ben smith

Archive for the ‘Community News’ Category

Don’t Count Out Big Media

Posted by benasmith on November 18, 2008

Another very positive blog on the future of news media. This time by Chris Brogan on his time spent at Gannett. Great to see yet more examples of innovation and forward thinking by a large, traditional, news organization. This time also with a real emphasis on “local”.

http://tinyurl.com/66yzft

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Posted in Community News, Newspapers, Online | Leave a Comment »

Community Newspapers – Sweet Spot of the Industry

Posted by benasmith on August 16, 2008

With so much doom and gloom talk in the newspaper industry its nice to read some positive news. Some people talk about “the death of newspapers”. My personal opinion is that’s not the case at all. Yes, newspaper advertising revenues are suffering and subscribers are migrating to the web. But two things I feel strongly about. First, it’s not the “death” of newspapers, but a time for newspapers to re-invent themselves. Those that don’t may well die, those that do open the door to many new opportunities. Second, it’s national and metro publications that are most vulnerable, community newspapers have a certain degree of immunity to the general trend. Who wants to read national and regional news that is already available on 101 different websites and is generally dated by the time it hits print editions. Community newspapers on the other hand offer something more unique. They offer true hyper-local news and advertising that has a much more immediate impact on a reader and that isn’t available on every other news website like national or regional news would be.

The following release from Suburban Newspapers of America provides a very positive take on community newspapers and was great to read.

http://tinyurl.com/63xkur



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A few links to get going

Posted by benasmith on August 12, 2008

To start things off, just sharing links to a few websites I’ve found to be good resources:

www.socialmediatoday.com – Everything social media

www.web-strategist.com/blog/ – Great in-depth blog on web strategy, full of very thoroughly presented ideas and information

http://publishing2.com/ – The evolution of media, great blog with a focus on news media

http://newspapertiger.com/ – Great site for anyone involved with community newspapers

http://blog.fluentsimplicity.com/twitter-brand-index/ – Extensive directory of corporations and organizations with active Twitter feeds, fully categorized

http://twitterpacks.pbwiki.com/ – Directory of individual Twitter users, sorted by areas of professional or personal interest, and some by geographic location

http://moodstream.gettyimages.com/ – Great site for anyone needing creative inspiration

Posted in Community News, Newspapers, Publishing, Social Media, Twitter, Web Strategy | Leave a Comment »