New Media Notes

notes on news, advertising and social media shared by ben smith

Making Social Networks Profitable

Posted by benasmith on October 12, 2008

Interesting article in Business Week about a new patent-pending technology from Google for ranking the most influential people on social networking sites such as MySpace or Facebook. If the technology works it could be a tremendous ad revenue opportunity for social networking sites, with entirely new opportunities for much more effective targetted ad campaigns…. at a sizeable premium of course.

http://tinyurl.com/3m4fsy

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