New Media Notes

notes on news, advertising and social media shared by ben smith

A Boomer’s Guide to Communicating with Gen X and Gen Y

Posted by benasmith on August 27, 2008

Not strictly a media story, but still a great read.

Obviously a key part of targeting any type of news or advertising message is effective communication and a clear understanding of your target audience.

While this particular article is geared towards managing or working with Gen X or Gen Y, the communication comparisons are valuable and can easily be applied to any situation.

The clear message is remember to adapt your communication style to your audience, don’t assume they will adapt to you.


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