New Media Notes

notes on news, advertising and social media shared by ben smith

Chicago Tribune Breaks News with Twitter Posse

Posted by benasmith on August 14, 2008

Great example of a major newspaper using social media, specifically Twitter. In this instance their ongoing interaction with the public via Twitter directly lead to the very rapid posting of breaking news on their website. Thanks to Twitter they were able to break the story rapidly while the public were still anxious to find out what was happening with the particular situation. In turn a link to the breaking news story itself made the rounds on Twitter and generated several thousand page views on the newspapers site within a couple of hours of the story being posted.

Great to see such forward thinking by the newspaper, using social media to interact with the public, to gather news, and to drive traffic back to their website.


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