New Media Notes

notes on news, advertising and social media shared by ben smith

Chicago Tribune Breaks News with Twitter Posse

Posted by benasmith on August 14, 2008

Great example of a major newspaper using social media, specifically Twitter. In this instance their ongoing interaction with the public via Twitter directly lead to the very rapid posting of breaking news on their website. Thanks to Twitter they were able to break the story rapidly while the public were still anxious to find out what was happening with the particular situation. In turn a link to the breaking news story itself made the rounds on Twitter and generated several thousand page views on the newspapers site within a couple of hours of the story being posted.

Great to see such forward thinking by the newspaper, using social media to interact with the public, to gather news, and to drive traffic back to their website.

http://tinyurl.com/64fyza

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: